4 keys for starting a successful OB/GYN practice in 2022

4 keys for starting a successful OB/GYN practice in 2022

Congratulations! You are now qualified to practice as an OB/GYN, and you have made the decision to start your own private practice. While there are many things to consider when starting your practice, including finances, location, and more, here are some tips from the experts for setting your practice up for success.

1. Staff and Systems

One of the first things you will need to set up a successful OB/GYN practice is a competent, reliable team. You cannot run your practice alone, so you will need to hire competent staff to handle your practice’s scheduling, payments, patient management, and more. Because you will be dealing with very sensitive, confidential patient information, do a thorough background check on every employee. You will also need to set up reliable software and systems to manage your billing, payments, scheduling, medical records, and other complex record-keeping tasks essential for running a medical practice in 2022.

2. Marketing

In 2022 more than ever before, patients are looking for medical information and researching their medical options online. To keep up with your competition, invest in a strong, consistent digital marketing plan so that your practice shows up in local search results and prospective patients are directed to your practice. Keeping your online presence up-to-date with search engine optimization requirements may take significant time and energy, so many practices choose to outsource their marketing to experts.

3. Patient experience

Sometimes it is the small things that can make or break your practice. If you provide excellent clinical care but are unable to make patients feel comfortable, most patients will not be interested in continuing care with you. From your own bedside manner to the way your staff handle scheduling and patient inquiries, do all you can to give your patients a positive experience at your practice. This may also include adding on special services or comfort amenities such as more comfortable equipment, in-house testing, and more. A patient survey can give your patients a voice in sharing what they would appreciate from an OB/GYN practice.

4. Don’t go it alone

If there are areas of your practice that are simply outside your area of expertise, don’t hesitate to hire experts to handle these areas for you. Many private medical practices struggle unnecessarily because their doctors are too busy looking into other aspects of practice management to focus fully on patient care. Successful OB/GYNs recommend finding a team of expert advisors to handle the practice’s business marketing, legal matters, accounting, investments, insurance, and general business management.