Episode 20

Google Ads Versus Google Organic

by OBGYN Business Institute | March 16, 2023

Are you struggling to get your website noticed by search engines and potential patients? 

Join us today as Dr. Rachel interviews Naren Arulrajah, an expert in digital marketing for medical practices. 

They discuss the most effective marketing strategies for medical practices, including search engine optimization (SEO), Google Ads, Facebook and Instagram Ads, and traditional marketing methods like radio and mailers. Naren shares insights on the pros and cons of each strategy, how they compare in terms of cost and effectiveness, and which ones are best suited for different types of medical practices.

He also emphasizes the importance of investing in SEO for long-term success and offers practical tips on optimizing a practice’s website and content for search engines. Whether you’re a startup practice or a seasoned veteran, this episode provides valuable advice on how to attract and retain patients through smart marketing.

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Key highlights

  • 00:01:03 – Who is Naren Arulrajah, and what is his expertise?
  • 00:03:05 – What is the difference between Google Ads and Google Organic?
  • 00:05:54 – Advantages and disadvantages of using ads versus Google SEO?
  • 00:07:53 – Why have Google ads become increasingly popular in the last few years?
  • 00:12:00 – As a business owner, when should you consider investing in SEO versus Google ads?
    And is there ever a good time to pay for a Google ad?
  • 00:15:21 – How do Facebook and Instagram ads compare to Google ads?
  • 00:19:09 – How does traditional marketing – Radio Mailers stack up against google ads?
  • 00:24:30 – For listeners who want to learn more about how OBGYN Institute helps with SEO and ranking practices, how can they get involved, and where can they find more information?

Background of Naren Arulrajah

Naren Arulrajah is a “visionary entrepreneur” who believes that success is a by-product of our dedication to serving others. 

Naren is the CEO and Founder of Ekwa Marketing (www.ekwa.com). Ekwa is a 200-person team and a leader in helping doctors dominate Google and digital marketing. Ekwa exclusively serves doctors in private practice. Ekwa’s clients include ob-gyns, dentists, ophthalmologists, dermatologists, plastic surgeons, and med-spa owners.

 He is most proud of the fact that 95% of Ekwa’s clients stay with Ekwa year after year.

Naren has personally consulted with doctors who own and operate OB-GYN practices across the US and helped them scale from startups to multi-million dollar practices. His digital marketing expertise and entrepreneurial experience are appreciated by doctors worldwide. 

Naren consistently focuses on giving back much value to the OB-GYN and medical community, which has been instrumental in his own success. In that spirit, along with other key opinion leaders, he founded OB-GYN Business Institute (www.obgynbusinessinstitute.com) to help doctors find personal, professional, and financial success.

Naren is a consultant, speaker, author, and innovator. AceTech Ontario honored Naren’s accomplishments with its 2014 Leadership Initiative Award.

Connect with Naren

Website:  www.ekwa.com/about-naren.html
 Email: contact@ekwa.com 
LinkedIn: ca.linkedin.com/in/naren-arulrajah

Dr. Rachel Miller

Host Dr. Rachel Miller

In addition to being a board-certified Obstetrician & Gynecologist, Dr. Rachel Miller is a Certified Executive Coach, an author of “How to Succeed as a Healthcare Leader”, as well as a Dr. John Maxwell Leadership Coach, Speaker, and Trainer. Through her company, Pocket Bridges, LLC, she helps healthcare leaders and executives to lead their systems feeling confident and empowered to decrease physician burnout, improve provider engagement, and enhance leadership skills. She is a Genos International Emotional Intelligence Practitioner and uses these assessments with her coaching. Most recently, she has a new program, “Leader as Coach”, that equips leaders with the knowledge, tools, techniques, and frameworks to facilitate effective coaching in leadership.

Dr. Miller is a fellow of the ACOG Cefalo Leadership Institute and a member of the International Coaching Federation.

In addition to numerous podcast appearances, she has been featured in Care.com, theBump.com, Parents magazine, and Insider.


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