Episode 25

How to Dominate Google Search?

by OBGYN Business Institute | April 20, 2023

Do you need help attracting new patients to your practice? Look no further than this podcast episode featuring Naren Arulrajah, a seasoned OB-GYN Marketing Consultant and SEO Expert who is also the CEO of EKWA Marketing.

Discover the difference between Google Ads vs. Google Organic and why the latter can be five to ten times less expensive for generating leads. 

The conversation also touches on how Google’s business model incentivizes giving free traffic to as few people as possible and why Search Engine Optimization (SEO) is key to dominating organic search results. 

Don’t miss out on the opportunity to attract more patients to your practice through Google search. Tune in to this podcast episode and start implementing these tips today!

Subscribe To Our Podcast

Key highlights

  • 00:00:45 – Introduction to the topic of dominating Google search and introduction of Naren Arulrajah
  • 00:02:08 – Recap of the previous episode on Google Ads vs Google organic and why Google Ads are more expensive
  • 00:04:07 – Importance of dominating search engine presence and the reason why only 5% of web pages get 95% of the traffic in the OB GYN industry
  • 00:05:07 – Google’s business model in giving free traffic to as few people as possible
  • 00:06:40 – Google ad bidding, and how does it work?
  • 00:08:24 – How can you effectively optimize your online presence to dominate Google and attract 100% free traffic?
  • 00:10:58 – Discover the top 6 areas Google looks at for ranking your medical practice
    • NAP Consistency
    • Google lighthouse score
    • Original content
    • Quality backlinks
    • Google reviews
  • 00:15:23 – What Is Google Lighthouse and How to Use It?
  • 00:17:22 – Is it true that SEO offers better ROI than Google ads, and what does it take to achieve and maintain a top ranking?
  • 00:20:22 – How do I know if I am doing well with Google SEO and Digital Marketing?
  • 00:23:55 – A book recommendation from Naren – Influence: The Psychology of Persuasion By Dr. Robert Cialdini

Listener Reward from EKWA

Are you tired of your website being left behind in the fast-paced world of online business? Don’t let a sluggish website stop you from reaching your full potential! We’re here to help you rev up your website and zoom ahead of the competition.

As SEO and web optimization experts, we know how to make your website perform at lightning-fast speeds.

Take advantage of our FREE consultation session, where we’ll thoroughly audit your marketing strategy and provide you with a comprehensive 12-month Marketing Strategy plan. Our plan will help accelerate your practice’s growth and fine-tune your consumer approach for maximum impact.

Don’t let a slow website hold you back any longer. Shift into high gear and experience the thrill of a website optimized for success. Contact us today and get ready to leave your competitors in the dust!

Background of Naren Arulrajah

Naren Arulrajah is a “visionary entrepreneur” who believes that success is a by-product of our dedication to serving others. 

Naren is the CEO and Founder of Ekwa Marketing (www.ekwa.com). Ekwa is a 200-person team and a leader in helping doctors dominate Google and digital marketing. Ekwa exclusively serves doctors in private practice. Ekwa’s clients include ob-gyns, dentists, ophthalmologists, dermatologists, plastic surgeons, and med-spa owners.

 He is most proud of the fact that 95% of Ekwa’s clients stay with Ekwa year after year.

Naren has personally consulted with doctors who own and operate OB-GYN practices across the US and helped them scale from startups to multi-million dollar practices. His digital marketing expertise and entrepreneurial experience are appreciated by doctors worldwide. 

Naren consistently focuses on giving back much value to the OB-GYN and medical community, which has been instrumental in his own success. In that spirit, along with other key opinion leaders, he founded OB-GYN Business Institute (www.obgynbusinessinstitute.com) to help doctors find personal, professional, and financial success.

Naren is a consultant, speaker, author, and innovator. AceTech Ontario honored Naren’s accomplishments with its 2014 Leadership Initiative Award.

Connect with Naren

Website: www.ekwa.com/about-naren.html
Email: contact@ekwa.com
LinkedIn: ca.linkedin.com/in/naren-arulrajah

Other podcasts might be helpful to you

How to Make 2023 Your Best Year Yet with Powerful Marketing, Click here

Dr. Mikio Nihira

Host Dr. Mikio Nihira

Dr. Mikio Nihira is the Medical Director of SevenStar OB/GYN and a former Clinical Professor of Obstetrics and Gynecology at the University of California at Riverside.

Dr. Nihira is a Fellow of the American College of Obstetrics and Gynecology and the American College of Surgeons. He is a Diplomate of the American Board of Obstetrics and Gynecology as a subspecialist in Female Pelvic Medicine and Reconstructive Surgery. He is a member of the Society of Gynecologic Surgeons, the American Urogynecologic Society, and the National Association for Continence.

He has authored numerous scientific journal articles and textbook chapters in gynecology and urogynecology. He is a nationally recognized expert in female pelvic floor disorders and has been quoted in such publications as the Chicago Sun-Times, Dallas Morning News and Shape magazine.

He is passionate about improving patient care experiences through efforts such as Enhanced-Recovery after Surgery (ERAS) pathways. Critical to this effort is training physicians on how to minimize opioids to manage pain and identify and address substance abuse in patients.

Dr. Nihira is a highly respected and experienced physician, having been in practice for over two decades. His medical career began in 1994 when he graduated with a medical degree from the University of California, Los Angeles. He completed an obstetrics and gynecology residency at the University of California, Los Angeles Medical Center. To further specialize in the field, he finished an urogynecology and reconstructive pelvic surgery fellowship at the Greater Baltimore Medical Center and the University of Maryland. A Southern California native, Dr. Nihira is dual-boarded in obstetrics/gynecology and female pelvic medicine and reconstructive surgery by the American Board of Obstetrics and Gynecology. Additionally, he serves on several national boards for his specialty and chairs UC Riverside’s institutional review board for research projects.

Dr. Nihira is a member of the American College of Obstetrics and Gynecology and the American College of Surgeons. He is a Professor of OB/GYN in the Division of Female Pelvic Medicine and Reconstructive Surgery at UC Riverside. He currently serves as an examiner for the American Board of Obstetrics and Gynecology as a subspecialty examiner for Urogynecologic surgeons.


Share this Podcast: