Episode 21

The Role of Emerging Technologies for OBGYN

by OBGYN Business Institute | March 23, 2023

Welcome back to the OBGYN Business Podcast. In this episode, we will explore emerging technologies’ significance in OB-GYN healthcare. Our guest Dr. Melissa Walsh joined Naren Arulrajah to discuss the use of blockchain and emerging technologies to improve patient care management practices. Dr. Walsh is a board-certified OB-GYN physician and healthcare advocate with over a decade of experience. Dr. Walsh explains how blockchain technology can enable patients to have almost instantaneous access to their medical records, better educate themselves about their disease processes, and become more engaged in their healthcare. 

Dr. Walsh also talks about how digital health apps have increased access to counseling and urgent care issues for women’s health and mental health. The episode highlights the potential for blockchain and emerging technologies to improve patient care management practices, automate revenue cycle management, claims and billing processes, supply chain management, and reduce administrative burden and healthcare costs.

Be sure to sign up for free on the OBGYN Business Institute website to access valuable resources and tools that can help you improve your knowledge and expertise in obstetrics and gynecology. 

Visit www.obgynbusinessinstitute.com/register/ to register.

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Key highlights

  • 00:00:41 – Introduction to the episode
  • 00:01:14 – Background of Dr. Walsh
  • 00:03:19 – Impact of regulations and mindsets on education
  • 00:08:21 – Addressing patient access and health literacy 
  • 00:09:30 – Benefits of using blockchain technology in healthcare
  • 00:12:03 – The challenges of implementing blockchain in healthcare!
  • 00:14:16 – Leveraging emerging technologies to improve Patient care management
  • 00:15:29 – Case study: Estonia’s national healthcare system on blockchain technology
  • 00:17:32 – Automating administrative processes with blockchain and AI
  • 00:19:11 – Interoperability between different healthcare access points
  • 00:20:14 – Role of digital health apps in OB/GYN healthcare
  • 00:22:25 – Closing remarks

Background of Dr. Walsh

Dr. Melissa Walsh is an ABOG board-certified obstetrician/gynecologist from NYC where she completed residency training and practiced for 10+ years in public health institutions as a frontline provider and assistant clinical professor. 

During her time at the nation’s largest municipal healthcare system, she led a women’s health patient education initiative and was awarded one of 25 NYC H+H’s Doctor of the Year honors in 2018. She is a staunch believer in evidence-based and personalized medical care.

Dr. Walsh is an advocate for Web3’s potential to transform the healthcare system. The advent of this technology has demonstrated that it has evolving capabilities to refocus the core of medical care on the patient-clinician team relationship while enabling increased levels of data security, interoperability, cost efficiency, and importantly, a tangible trust with transparency and real evaluations of meaningful use as part of the system’s infrastructure.

She is a member of the Humanitarian Physicians Empowerment Community (HPEC), a decentralized network leveraging blockchain technology to authenticate licensing, credentials, and referrals for medical professionals. She is also a physician contributor with AthenaDAO, a community of researchers, funders, & advocates working to advance women’s health research, education, and funding.

Connect with Dr. Walsh

Website:  www.spottiewifey.squarespace.com/
Email: melissa.mwalsh@gmail.com 
LinkedIn: www.linkedin.com/in/melissamwalsh

Naren Arulrajah

Host Naren Arulrajah

Naren Arulrajah is a “visionary entrepreneur” who believes that success is a by-product of our dedication to serving others.

Naren is the CEO and Founder of Ekwa Marketing (www.ekwa.com). Ekwa is a 200-person team and a leader in helping doctors dominate Google and digital marketing. Ekwa exclusively serves doctors in private practice. Ekwa’s clients include ob-gyns, dentists, ophthalmologists, dermatologists, plastic surgeons, and med-spa owners.

He is most proud of the fact that 95% of Ekwa’s clients stay with Ekwa year after year.

Naren has personally consulted with doctors who own and operate OB-GYN practices across the US and helped them scale from startups to multi-million dollar practices. His digital marketing expertise and entrepreneurial experience are appreciated by doctors worldwide.

Naren consistently focuses on giving back much value to the OB-GYN and medical community, which has been instrumental in his own success. In that spirit, along with other key opinion leaders, he founded OB-GYN Business Institute (www.obgynbusinessinstitute.com) to help doctors find personal, professional, and financial success.

Naren is a consultant, speaker, author, and innovator. AceTech Ontario honored Naren’s accomplishments with its 2014 Leadership Initiative Award.


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