Episode 23

How to Ethically and Effectively Collaborate with Medical Industry

by OBGYN Business Institute | April 6, 2023

In this episode of the OBGYN Business podcast, Dr. Mikio Nihira speaks with Dr. Ty Erickson, a well-experienced master surgeon, and educator in private practice, about how to ethically and effectively collaborate with the medical industry while ensuring that patient care remains the top priority.

Additionally, they explore the importance of having an open mind when working with medical companies, being honest about the products they are working on, and having conversations about any issues that may arise. Dr. Erickson and Dr. Nihira emphasize that medical companies genuinely want to help patients. And physicians must have a symbiotic relationship with them while keeping their patient’s best interests at heart. Tune in to learn more about ethical and effective collaboration between physicians and the medical industry.

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Key highlights

  • 00:00:41 – Introduction to today’s episode and the guest
  • 00:04:56 – Exploring the benefits of working with the medical industry on new projects.
  • 00:07:40 – Discuss how Dr. Erickson got started with the laser process.
  • 00:10:05 – Providing insights into building relationships with the industry in the medical field.
  • 00:12:27 – Examining the potential influence of industry on physicians’ thought processes and mindset.
  • 00:14:04 – Weighing the risks and benefits of technology in medicine and the importance of staying independent.
  • 00:15:13 – How can you create a symbiotic relationship with companies in the healthcare industry?
  • 00:18:57 – Maintaining a good relationship with the industry to help innovation continue.
  • 00:21:25 – Importance of patient consent and understanding in having representatives in the operating room
  • 00:24:57 – Concluding remarks.

Background of Dr. Erickson

Dr. Ty Erickson is a specialized Idaho Falls gynecologist known as an urogynecologist. Urogynecologists specialize in female pelvic disorders and surgical pelvic reconstruction. As one of the region’s only urogynecologists, Dr. Erickson’s skills are very helpful to patients, typically aging patients, who suffer from pelvic organ prolapse and urinary and fecal incontinence.

Dr. Erickson feels it a privilege to serve the women in the region who suffer from pelvic disorders and provide relief to their symptoms. Working closely with his patients, pelvic physical therapy treatments, medication and/or specialized surgery can provide a reprieve to their discomfort.

Of course, Dr. Erickson practices all areas of gynecology and has extensive experience with all gynecological health care issues and has done so since 1983. Along with his medical practice, he has also served on the board of directors for four managed health care organizations and has lectured widely on business leadership and ethics in medicine.

Connect with Dr. Ty Erickson

Email: ty@tyericksonmd.com

Website: rosemark.net/ty-erickson-gynecologist-idaho-falls-urogynecologist/

Dr. Mikio Nihira

Host Dr. Mikio Nihira

Dr. Mikio Nihira is the Medical Director of SevenStar OB/GYN and a former Clinical Professor of Obstetrics and Gynecology at the University of California at Riverside.

Dr. Nihira is a Fellow of the American College of Obstetrics and Gynecology and the American College of Surgeons. He is a Diplomate of the American Board of Obstetrics and Gynecology as a subspecialist in Female Pelvic Medicine and Reconstructive Surgery. He is a member of the Society of Gynecologic Surgeons, the American Urogynecologic Society, and the National Association for Continence.

He has authored numerous scientific journal articles and textbook chapters in gynecology and urogynecology. He is a nationally recognized expert in female pelvic floor disorders and has been quoted in such publications as the Chicago Sun-Times, Dallas Morning News and Shape magazine.

He is passionate about improving patient care experiences through efforts such as Enhanced-Recovery after Surgery (ERAS) pathways. Critical to this effort is training physicians on how to minimize opioids to manage pain and identify and address substance abuse in patients.

Dr. Nihira is a highly respected and experienced physician, having been in practice for over two decades. His medical career began in 1994 when he graduated with a medical degree from the University of California, Los Angeles. He completed an obstetrics and gynecology residency at the University of California, Los Angeles Medical Center. To further specialize in the field, he finished an urogynecology and reconstructive pelvic surgery fellowship at the Greater Baltimore Medical Center and the University of Maryland. A Southern California native, Dr. Nihira is dual-boarded in obstetrics/gynecology and female pelvic medicine and reconstructive surgery by the American Board of Obstetrics and Gynecology. Additionally, he serves on several national boards for his specialty and chairs UC Riverside’s institutional review board for research projects.

Dr. Nihira is a member of the American College of Obstetrics and Gynecology and the American College of Surgeons. He is a Professor of OB/GYN in the Division of Female Pelvic Medicine and Reconstructive Surgery at UC Riverside. He currently serves as an examiner for the American Board of Obstetrics and Gynecology as a subspecialty examiner for Urogynecologic surgeons.


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