Episode 14

How to Make 2023 Your Best Year Yet with Powerful Marketing

by OBGYN Business Institute | February 2, 2023

Naren Arulrajah, CEO of EKWA Marketing and a seasoned OB-GYN Marketing Consultant and SEO Expert, is engaging in a discussion with Dr. Mikio Nihira to provide insights on Google ranking and search engine optimization to attract new patients to your practice.

In today’s digital age, the internet has become the primary source of information for individuals seeking medical services. Given the abundance of options available, it’s imperative for healthcare practices to establish a strong online presence to attract new patients.

Google plays a crucial role in determining the visibility of your website, and it is essential to adhere to its guidelines to achieve a favorable search engine ranking.

With the right marketing strategies, you can set your practice apart from the competition and make 2023 your most successful year. During this discussion, Naren and Dr. Nihira will provide actionable strategies to help you achieve your marketing goals.

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Key highlights

  • 00:00:49 – Introduction to Naren
  • 00:01:25 – What factors affect patient flow?
  • 00:05:00 – The OBGYN Buyer’s Journey!
    • Are you an expert?
    • Are you someone they can trust?
    • Do they like you?
  • 00:08:42 – Why do 95% of practices don’t do well with google?
  • 00:10:13 – If you want to do well in Google, what do you need to do?
  • 00:12:47 – Why many businesses LOSE Money with Google Ads
  • 00:15:22 – Pitfall in call conversion!
  • 00:17:59 – Why the morning huddle is the best meeting you’ll ever have
  • 00:21:29 – Make 2023 your best year!

Background of Naren Arulrajah  

Naren Arulrajah is a “visionary entrepreneur” who believes that success is a by-product of our dedication to serving others. 

Naren is the CEO and Founder of Ekwa Marketing (www.ekwa.com). Ekwa is a 200-person team and a leader in helping doctors dominate Google and digital marketing. Ekwa exclusively serves doctors in private practice. Ekwa’s clients include ob-gyns, dentists, ophthalmologists, dermatologists, plastic surgeons, and med-spa owners.

 He is most proud of the fact that 95% of Ekwa’s clients stay with Ekwa year after year.

Naren has personally consulted with doctors who own and operate OB-GYN practices across the US and helped them scale from startups to multi-million dollar practices. His digital marketing expertise and entrepreneurial experience are appreciated by doctors worldwide. 

Naren consistently focuses on giving back much value to the OB-GYN and medical community, which has been instrumental in his own success. In that spirit, along with other key opinion leaders, he founded OB-GYN Business Institute (www.obgynbusinessinstitute.com) to help doctors find personal, professional, and financial success.

Naren is a consultant, speaker, author, and innovator. AceTech Ontario honored Naren’s accomplishments with its 2014 Leadership Initiative Award.

Connect with Naren

Website:  www.ekwa.com/about-naren.html 

Email: contact@ekwa.com

LinkedIn: ca.linkedin.com/in/naren-arulrajah

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To learn more about OBGYN Buyer’s Journey, Click Here

Dr. Mikio Nihira

Host Dr. Mikio Nihira

Dr. Mikio Nihira is the Medical Director of SevenStar OB/GYN and a former Clinical Professor of Obstetrics and Gynecology at the University of California at Riverside.

Dr. Nihira is a Fellow of the American College of Obstetrics and Gynecology and the American College of Surgeons. He is a Diplomate of the American Board of Obstetrics and Gynecology as a subspecialist in Female Pelvic Medicine and Reconstructive Surgery. He is a member of the Society of Gynecologic Surgeons, the American Urogynecologic Society, and the National Association for Continence.

He has authored numerous scientific journal articles and textbook chapters in gynecology and urogynecology. He is a nationally recognized expert in female pelvic floor disorders and has been quoted in such publications as the Chicago Sun-Times, Dallas Morning News and Shape magazine.

He is passionate about improving patient care experiences through efforts such as Enhanced-Recovery after Surgery (ERAS) pathways. Critical to this effort is training physicians on how to minimize opioids to manage pain and identify and address substance abuse in patients.

Dr. Nihira is a highly respected and experienced physician, having been in practice for over two decades. His medical career began in 1994 when he graduated with a medical degree from the University of California, Los Angeles. He completed an obstetrics and gynecology residency at the University of California, Los Angeles Medical Center. To further specialize in the field, he finished an urogynecology and reconstructive pelvic surgery fellowship at the Greater Baltimore Medical Center and the University of Maryland. A Southern California native, Dr. Nihira is dual-boarded in obstetrics/gynecology and female pelvic medicine and reconstructive surgery by the American Board of Obstetrics and Gynecology. Additionally, he serves on several national boards for his specialty and chairs UC Riverside’s institutional review board for research projects.

Dr. Nihira is a member of the American College of Obstetrics and Gynecology and the American College of Surgeons. He is a Professor of OB/GYN in the Division of Female Pelvic Medicine and Reconstructive Surgery at UC Riverside. He currently serves as an examiner for the American Board of Obstetrics and Gynecology as a subspecialty examiner for Urogynecologic surgeons.


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